Digicape Online Store
Designed to engage a market of Apple lovers and to position Digicape as the local Apple expert.
Our objective was to refresh the brand’s image, through a redesign, that highlighted the new variety of features of the online store. Now, it is possible for the user to not only be able to buy the products through the site, but also have access to Digicape’s comprehensive ancillary services such as online course bookings, a support centre and education solutions – to name a few.
Buy an iPhone from your iPhone
To harness existing user behaviors and preferences, we created a user-friendly browsing experience inspired by digital and mobile best practices.
The responsive site works flawlessly across multiple devices and the user interface provides the visitor with not only a simplified ecommerce experience, but also a ‘trust’ that they will be able to easily navigate throughout the site to find the exact service they require.
The site has proven to be successful in increasing brand engagement as it is now literally possible to buy an iPhone directly from your iPhone. It is now also possible to book time with an expert to learn the finer points of using that same iPhone.
And just to keep customers coming back for more, the added-value online competition and the classifieds pages encourage repeat visits to the site.